Experiencing Matrix

I am adding some comments to a friend’s book today – a book about emerging church that will come out next year. I was writing about our redefined relationship with media and the Matrix came up as an example. Sure would hate to leave my thought undiscovered and untested for a year, so i will blog it out here. This redefined relationship with media has been . . .

31m. . . “reflected in the way we experienced the Matrix films.
1999 – Matrix 1: Within a week of its theatrical release, we Emailers had a discussion that continued for 2 months.
2003 – Matrix 2: Within a week of its theatrical release, we Bloggers posted a single weblog entry that added to our interpretation and appreciation of the movie. It lasted a few days.
2003 – Matrix 3: Within a week of its theatrical release, we VJ’s had access to enough footage to reuse the video in our own presentations. Even before its release, we could download the movie trailer files, edit, modify, and reuse in totally different ways.
2004 – Matrixonline.com: Within a week of the matrixonline.com game release, we Gamers will have another playground, another world, another community in which we can play and live.
Within 6 years, we have moved from Consumer, to Commentor, to Co-author, to Citizen


Andrew Jones has been blogging since 1997. He is based in San Francisco with his two daughters but also travels the globe to find compelling stories of early stage entrepreneurs changing their world. Sometimes he talks in the third person. Sometimes he even talks to himself and has been heard uttering the name "Precious" :-)

1 Comment

  • all in a days inbox

    My inbox today included : titling of my book : working with the 8 people from around the globe who will comment on the book : negotiation over a chapter for another book : organizing to team teach theology at…

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