Tony Whittaker of Internet Evangelism Day has a great parable called A Tale of Two Golf Clubs which explains why you cant drag an old media mind into the new media world without some serious rethinking. They are also offering to help make your church website more effective with some diagnostic tools like this self-assessment questionaire. And in case you have forgotten, Internet Evangelism Day is April 27.
I met Tony in person last year in Berlin at the Global Christian Internet Alliance meeting. Nice guy!
Speaking of golf clubs, Scot McKnight uses a golf club analogy in this book A Community Called Atonement to explain the various atonement theories. The right club (view of atonement) for the right situation. Works for me. OK – thats a totally different use of golf clubs. Sorry.