Walden Media (who gave us The Lion, The Witch and the Wardrobe) are releasing a movie next March that might set the bloggers keyboards a-tappin’. Amazing Grace is a movie based on the life of William Wilberforce, set to release on the 200th anniversary of the abolition of slave trade in UK.
I was talking to some CMS mission personnel who have seen a preview of the film and there is already discussion about how this movie could support their existing efforts in bringing Christ’s freedom to those bound up in forms of slavery, like African Snow, a play about slavery in the 21st century, and Free for All, a youth theatre troupe that will tour the cathedrals of UK over the next year. According to Russell Price, who is heading up CMS theme of Setting Captives Free in this years Greenbelt Festival, Walden Media are steering the marketing away from their previous associations (disney?) and may, in fact, ask the church crowd to help with the promotion.
Do you think the blogosphere will give favor to this release? I know we didn’t do much at all for LWW and even less for Passion. But what if this movie was connected to some of our own efforts to stop slavery and enable freedom. Is it OK to talk about collaboration in promoting this movie if there is a win-win situation? And does it have to happen haphazardly or could we be more strategic, if we believed in the goals of this movie? What do you think?