The suspiciously-suppressed book “Pyro Marketing” seems to have been released from captivity and is available on Borders, according to Tim Bednar on his blog post about the cover-up everyone has read on Tim Challies post ‘Purposeful Interference‘
Well . . not everyone. For those that have not read it, Challies describes the influence of pryromarketing on Purpose Driven Life that may have helped it become the best selling hard back book in American history. Challies also outlines the pressure put on the publishers to withhold the book, in case it tarnished the story of The Purpose Driven Life. An earlier post was called “Pyromarketing and the Purpose Driven Life”
All this is interesting reading. Better, in fact, than many conspiracy novels. And for a bonus, Greg Stielstra, the author of “Pyro Marketing” appears in the comments to give his views as does Richard Abanes (worship pastor at Saddleback) who now blogs at Slice of Laodicea Church, which BTW looks remarkably similar to Ingrid’s old Slice of Laodicea blog which was in use until Challies designed her a really nice looking new one at Sliceoflaodicia.com.
Technorati Tags: books
Yes, Tim Challies not only has a Top500 blog but is also a blogmeister to many Reformed blogging stars. And I have to say . . Challies post “Purposeful Interference“, whether you support its conclusions or not, might get nominated for blog post of the year – an intriguing story, well researched, and one which attracted big names to come and play in the comments section. And watch how Challies guides the conversation and keeps it on track – really quite something. Well done, Mr Challies!
Anyway, back to pyromarketing.
I don’t really have a big problem with a marketing strategy being used for a book, and pryomarketing seems to have some good ideas. Adrian Warnock seems excited about it. However, the accusation of suppressing information is a big deal to bloggers who are all about freedom of speech and are highly suspect of people who wield the power to suppress it.
But what really makes me suspicious is that Greg’s book is now available for purchase, and I am talking about it on my blog – somehow seduced and sucked into this DaVinciCode-type-saga of the book’s suppression by the evil Darth Warren!
Dang . . I might even buy the book myself and that makes me ask the question – has Greg pulled a marketing stunt on ME that is more sneaky than pyro-marketing?
Ahhhh who cares! Greg should send me the book himself for me to review.
Thats my buying strategy.
[UPDATE: Challies has another post today on this subject where he quotes Rick Warren’s response. He also has a list of emerging church bloggers who have picked up this conversation.Its called Purposeful Interference: An Update]