Within four days of launching kangri.blogku.com, Chinese blogger Edwyn Chan reached more than 10,000 people.
“Chan’s media network already has three blogs up and running, including Dianziren, which covers consumer electronics; a humor blog called Shuanga; and Jiaexp, a site for gamers. He also has plans for two more: one for women that would be about beauty and cosmetics, the other he hopes could mimic Gawker (except it would be funny). Wired
“Chan chose these niche topics based on three criteria: The subject had to be popular with the emerging new generation of Chinese people, who prefer to get their news over the net; the blog had to be relatively easy to update with at least five new entries a day; and the subject matter had to be attractive to advertisers.” Wired