The nEthics of Hacking Google

Google [the almighty search engine] relies mostly on two criteria: The number of sites that link to yours and, to a lesser degree, the content of your page as it relates to the keywords selected. (For example, the number of times the words appear on that page).” Greg Boser, Google hacker

A simple formula can be manipulated and a post by Wired this morning talks about a guy that hacks Google for a living and his company called WebGuerilla. As for me, I am not smart enough to spell “WebGuerilla” without looking it up and I have never even registered on a search engine, nor taken any steps to rise above the lowly rank assigned to me by the blogsophere. I refuse requests from people who offer to “increase my rating”. I guess you could call me a Cyber-Calvinist.


Andrew Jones has been blogging since 1997. He is based in San Francisco with his two daughters but also travels the globe to find compelling stories of early stage entrepreneurs changing their world. Sometimes he talks in the third person. Sometimes he even talks to himself and has been heard uttering the name "Precious" :-)


  • I like noted blogger Rebecca Blood’s top secret formula. “write a better blog” and people will read it, link to it, and that will drive up a Google page rank. I always laugh at people and e-mail about how to do we create a “Christian” Jason Kottke or Instapundit. My advice is to write a weblog as good as Jason Kottke first.
    Andrew, you may be a cyber Calvinist but you do have a great blog as well!

  • It occurs to me as I read this that you could increase your own Google rating just by leaving comments, however pointless, all over everybody else’s blogs. Strange.

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