The nEthics of Hacking Google

Google [the almighty search engine] relies mostly on two criteria: The number of sites that link to yours and, to a lesser degree, the content of your page as it relates to the keywords selected. (For example, the number of times the words appear on that page).” Greg Boser, Google hacker

A simple formula can be manipulated and a post by Wired this morning talks about a guy that hacks Google for a living and his company called WebGuerilla. As for me, I am not smart enough to spell “WebGuerilla” without looking it up and I have never even registered on a search engine, nor taken any steps to rise above the lowly rank assigned to me by the blogsophere. I refuse requests from people who offer to “increase my rating”. I guess you could call me a Cyber-Calvinist.


Andrew Jones launched his first internet space in 1997 and has been teaching on related issues for the past 20 years. He travels all the time but lives between Wellington, San Francisco and a hobbit home in Prague.


  • I like noted blogger Rebecca Blood’s top secret formula. “write a better blog” and people will read it, link to it, and that will drive up a Google page rank. I always laugh at people and e-mail about how to do we create a “Christian” Jason Kottke or Instapundit. My advice is to write a weblog as good as Jason Kottke first.
    Andrew, you may be a cyber Calvinist but you do have a great blog as well!

  • Melancthon says:

    It occurs to me as I read this that you could increase your own Google rating just by leaving comments, however pointless, all over everybody else’s blogs. Strange.

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