<ttl> – thats “time to live” in RSS speak – or in other words, how many seconds before re-caching occurs. But you don’t really need to know that. There are programs coming out that enable you to write and send out your messages in RSS that will be picked up by news readers and aggregators like My Yahoo and Net News Wire.
Its 2005 and all of us should, by now, be FEEDING THE wwwURL by sending out our blog posts and other material through RSS feeds and Atom Feeds and whatever feeding system the Net invents next. The old method of forcing rather than feeding, especially the mass email strategy, is soooooo last millenium! Even with the provision of 1 Gig email boxes, it is still somewhat rude to send out a regular bulky email to thousands of people.
(UPDATE) However, we should be gracious to organizations who have exceled in mass mailings and we should also cater to those who still use email as their primary means of collecting information by “ADDING” RSS to our strategy. (Thanks Alan for your comment)
Your blog should send out RSS feeds and Atom feeds automatically, and respond to a few commands to send out the whole post, or just the headlines. One of the best things you will do for your blog this year will be to visit Feedburner.com and get the badges set up for automatic referral to My Yahoo and the other readers. This is what I did with mine. Its free and easy – just go and do it . . .
What about if you have information to publish but dont have a blog? Feeder is a new program for Mac that will be a help for some without blogs. What the best one for PC? Why dont you leave a comment and recommend one? Whatever you do, if you want to get your thoughts out to the world, then your strategy should involve FEEDING rather than FORCING and BEING FOUND over FINDING. And if you cant speak RSS, then get a translator.