Blogging Still Matters in 2011

Its a classic piece of 2009 blog-candy for executives, businessmen, and you have probably seen it already, but I want to post it today.

I think blogging matters in 2011, more than ever, especially as bloggers shift their game towards online publishing on mobile devices and pull their various streams together to highlight their voices and products. It takes a coordinated social media approach to do this and a blog is one of the main platforms to pull it off.

I am putting together a blog-training event for this coming weekend in Perth, West Australia. I hope to inspire and equip a group of ministry professionals to bump up their online profile and use social media to extend their impact. I might even use this video.

Here's a transcript from Twistimage. Gotta love this . . . huh??

Seth Godin on Blogging…

"Blogging is free. It doesn't matter if anybody reads it. What matters is the humility that comes from writing it. What matter is the meta-cognition of thinking about what you're going to say. How do you explain yourself to the few employees – or your cat – or whoever is going to look at it? How do you force yourself to describe – in three paragraphs – why you did something? How do you respond out loud? If you're good at it [blogging], some people are going to read it. If you're not good at it, and you stick with it, you'll get good at it. This has become much bigger than, "are you Boing Boing or The Huffington Post?" This has become such a micro-publishing platform that you're basically doing it for yourself… to force yourself to become a part of the conversation, even if it's not that big. That posture change, changes an enormous amount."

Tom Peters on Blogging…

"I will simply say that my first post was in August of 2004. No single thing in the last fifteen years – professionally – has been more important to my life than blogging. It has changed my life. It has changed my perspective. It has changed my intellectual outlook. It has changed my emotional outlook, and it's the best damn marketing tool by an order of magnitude I've ever had… and it's free."


Andrew Jones launched his first internet space in 1997 and has been teaching on related issues for the past 20 years. He travels all the time but lives between Wellington, San Francisco and a hobbit home in Prague.


  • the 4min 26sec video linked to in this post is also a pretty good way of convincing others why social media is a fundamental shift in the way we communicate

  • Adulcia says:

    I’m a newbie blogger, but so far I’ve found that blogging also changes the blogger – the process of writing and thinking though your material is very different from a private journal (for example) or private correspondence.
    I’ve also appreciated the online community between the bloggers, commentators and readers.

  • jonny says:

    you made me blog many years ago! i don’t know if i have ever thanked you but on reflection it has been an amazing journey and opened up many new conversations as well as helping me pull thoughts and ideas together. and in spite of fb, twitter and all that blogging is still at the heart of how i co-ordinate online stuff.

  • phil wood says:

    I ought to write a book entitled ‘confessions of a bad blogger’. I’m a bear of little IT brain and unlikely to produce a useful pot. Over the three years or so I’ve been blogging my sometimes awkward and often prickly posts have found their way under my skin as well as opening up a world of connections. There’s always more to learn though, I want to say how much I’ve appreciated the tlc you put into your work.

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