Blogging Advice in the Wild Wild Web 2.0

The rules of blogging have changed for our brave new web and Eric Kintz has some good advice.

Why blog frequency does not matter anymore

#1 Traffic is generated by participating in the community; not daily posting

#2  Traffic is irrelevant to your blog’s success anyway

#3 Loyal readers coming back daily to check your posts is so Web 1.0

#4 Frequent posting is actually starting to have a negative impact on loyalty

#5 Frequent posting keeps key senior executives and thought leaders out of the blogosphere

#6 Frequent posting drives poor content quality

#7 Frequent posting threatens the credibility of the blogosphere

#8 Frequent posting will push corporate bloggers into the hands of PR agencies

#9 Frequent posting creates the equivalent of a blogging landfill

#10 I love my family too much


Number 5 is an interesting one.Executives dont have time to plow through the material. An email-and-blog approach makes sense here. I am looking into Zoodoka 2.0 as a blog to email solution. It can automatically send your blog RSS feed as email and also put your blog posts into a newsletter if thats what you want. What it offers over other programs is real time reporting on who is opening up your emails and how they responded. I think i will give it a whirl over the next month to see if it is WORTHY. Kudos to the Aussies who created it. HT: Johannes

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Andrew Jones launched his first internet space in 1997 and has been teaching on related issues for the past 20 years. He travels all the time but lives between Wellington, San Francisco and a hobbit home in Prague.


  • joe kennedy says:

    i think i might be stuck in web 1.0. i check blogs daily. i hate newsreaders.
    or maybe i don’t have the right one. doesn’t matter… i’m forced to visit computer labs just to get online for now. not even a phone line in my apartment yet. TSK- come visit new orleans sometime, yeah? i’ll find a place for you to stay.

  • andrew says:

    thanks – its been years since i was there. 7 years.

  • Andrew says:

    An interesting perspective, but I don’t quite buy all of his arguments. Bloggers — or certain segments of the blogosphere, anyway — have become part of the 24-hour news cycle. Bloggers who choose to be participatory journalists will need to consider how their niches are affected by the tenets of journalism. Of course, we’re in the process of forming a new type of news-gathering and -disseminating model, so these tenets are undergoing change.
    If we applied these 10 reasons to mainstream media, what would it say? Should newspapers consider publishing less frequently because opinion leaders don’t have time to do more than scan the headlines each morning?
    Maybe the best blogging model (speaking from a journalistic perspective) is the blogger-as-columnist model. Maybe bloggers should function as newspaper columnists, who have the luxury of taking time to thinkthrough issues and writing two or three thoughtful pieces a week, rather than as beat reporters who try to crank out telegraphic copy every day, or more frequently.
    Just thinking out loud (or “thinking as I type”) here.

  • robbie says:

    I think your right, especially for the average blogger. You’ll get more traffic if you participate in other blogs, your traffic will be interactive if your content is good, your content will be good if you take your time and more bad content will deffinitely not bring more people.

  • Alan Cross says:

    Thank you, Jedi blog master. Once again, your wisdom guides us all away from the dark side of creating tacky, ineffective blogs. Now, if I could just make my posts shorter . . . or somehow get Andrew to link to me . . .:)

  • Laura says:

    Thanks for this post. I’ve been dissatisfied with my blogging for some time–both the reading and writing. The self-imposed pressure of daily posting while trying to be thoughtful was too much…duh! So, I’m cutting back, joining in, and thinking more.

  • andrew says:

    live more
    blog less!

  • Ann Handley says:

    Thanks for picking up on Eric’s post, Andrew! I thought he offered great perspective.

  • Eric Kintz says:

    Thanks for linking to my post. I thought you would enjoy the follow up analysis on how the blog frequency post spread virally.

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