Today I am building a web site for a Drug Rehab ministry based in Spain. Great ministry – hundreds of guys going through their program in Italy, England, and Spain. Their existing web site Betel.org doesn’t really show off the ministry as good as it should, and it is all in Spanish. The centers in England dont even have a site yet. Not too easy for people to donate to it either, especially if they dont speak Spanish.
I’m excited about it, ever since Susan told me about it. I want to make some real MANLY images for these guys, to give them a sense of pride in the centers they are living and working. I will show you my work later in the day (maybe) – its a little messy in there right now.
As far as web design goes, I am a big believer in INTEGRITY. A web site should reflect with integrity and honesty the ministry that it represents. Not necessarily better or worse, not what they want to be, but what they are.
A few weeks ago i went to a church north of London with a killer web site – rave graphics, kick-butt colors, wicked fonts, etc. But when i got there, the church was a surburban, middle class, charasmatic, cheesy praise singing church (which is OK in itself, of course) and not at all like the web site. I felt a little ripped off. If their web site had been more honest about who they were, then i would have still gone along to it, and i might have even returned.
So, to all you churches out there revamping your web sites . . I say . . . capture the heart of your ministry and reflect it with intregrity on the web – and the right people will be attracted to it. A web site is a window to your ministry, not a painting. If anything, exceed your ministry’s web site but dont lag behind it.