Rapture Culture

“What most intrigues Hendershot about the $4-billion-per-year “Christian lifestyles industry” is how the evangelicals in it negotiate the injunction to be “in the world but not of it.”
– A quote from Marketing the Messiah, a review of 2 new books about “Rapture Culture” and evangelicals.

Another quote
“Neither Frykholm nor Hendershot is an evangelical, but both seem disappointed that evangelical media are so bad at making new Christians. “I searched in vain,” Frykholm writes, “for a person who could testify to a life changed through the reading of Left Behind.” And Hendershot, rather than analyzing with care the tendency of evangelical media to preach to the choir, seems content simply to lament it. Neither author seems to notice that this same tendency is rife in virtually all didactic entertainment, from Michael Moore’s films to Rush Limbaugh’s radio schtick. Why should evangelical media be any different?”

Book details;
RAPTURE CULTURE: Left Behind in Evangelical America
By Amy Johnson Frykholm. Oxford Univ. 224 pp. $29.95

SHAKING THE WORLD FOR JESUS: Media and Conservative Evangelical Culture
By Heather Hendershot. Univ. of Chicago. 256 pp. $27.50

Andrew

Andrew Jones has been blogging since 1997. He is based in San Francisco with his two daughters but also travels the globe to find compelling stories of early stage entrepreneurs changing their world. Sometimes he talks in the third person. Sometimes he even talks to himself and has been heard uttering the name “Precious” :-)

3 Comments

  • umm … has anyone marketed ‘christian deodrant’ yet? we do need to keep smelling clean (how ’bout calling it, ‘don’t sweat it’) while on that spiritual marathan of life …
    free 12 Disciple stickers, different one with every B.O.DeoStick!

  • oops. shouldn’t have blogged that, but it’s too late once it’s posted. oh no! deleted it quick, andrew! someone will actually do it. no… no… no…! i didn’t really mean it!
    actually, well yes i did. but no! don’t do it!

  • Hallo Leute
    dem stimme ich auch zu – schöner Artikel.
    Zusätzlich wollte nur kurz meine Meinung zu Eurer Seite hinterlassen.
    Eure Seite ist wirklich Spitze und interessant. Ich werde zukünftig öfter mal reinschauen und Euch bei meinen Bekannten weiterempfehlen! Ich finde, Ihr habt eine schöne Schriftart ausgewählt und könntet aber ein paar Bilder mehr verwenden.
    Da ich bald eine Internetseite zum Thema Deostick eröffnen möchte (bisher ist nur der Shop fertig), würde ich mich sehr freuen, wenn ich hier im Gästebuch einen Link zu meiner Internetseite hinterlassen darf.
    Deostick
    Natürlich würde ich mich auch über Eure Meinung zu meiner kommenden Seite sehr freuen.
    Es grüßt Euch der Klaus aus Hamburg

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